About the Project
Rubin is an innovative education platform focused on empowering students with personalized learning opportunities and high-quality resources. The aim was to transform their website into an interactive platform that supports students, educators, and parents through tailored tools and a seamless user experience.
Deliverable: A responsive, user-friendly website featuring an integrated Learning Management System (LMS), personalized dashboards, and collaborative tools for an enhanced educational journey.
Situation: Rubin’s previous website lacked interactive features and the ability to track progress or personalize learning paths. This resulted in lower user engagement, limited retention, and reduced effectiveness in serving the needs of students and educators.
Task: To create a modern, intuitive platform that enhances accessibility and engagement for students, educators, and parents, while offering tools to track and support individual learning journeys.
Action: Conducted extensive interviews with stakeholders to identify pain points, reimagined the website’s structure to focus on user flows, and designed personalized dashboards for students and educators. Integrated an LMS and collaborative tools to make the platform a comprehensive solution.
Result: Boosted user engagement by 40%, increased user retention rates by 50%, and reduced content management efforts by 60%, enabling Rubin to focus on scaling its impact.
