Case study
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Organic Growth for
Organic Growth for
Organic Growth for
a Wellness Brand Built
a Wellness Brand Built
a Wellness Brand Built
Simplicity
Industry:
Health & Wellness / DTC E-commerce
Project Length:
7 Months
SEO Services:
Search Optimization, Content Strategy,
Buyer Journey Tuning
Real results.
Not just reports.
Real-time strategy.
{01} —The Challenge
Beast Health had a strong product and mission.
Beast Health had a strong product and mission: helping people live healthier lives through better nutrition.
<3,700
Monthly visitors in June, indicating low organic website traffic.
<3,700
Monthly visitors in June, indicating low organic website traffic.
<3,700
Monthly visitors in June, indicating low organic website traffic.
<3,700
Monthly visitors in June, indicating low organic website traffic.
Paid ads
Over 273,000 backlinks, but traffic mostly from paid ads and returning customers.
Paid ads
Over 273,000 backlinks, but traffic mostly from paid ads and returning customers.
Paid ads
Over 273,000 backlinks, but traffic mostly from paid ads and returning customers.
Paid ads
Over 273,000 backlinks, but traffic mostly from paid ads and returning customers.
Lack of new shoppers
Lack of new health-conscious shoppers via Google.
Lack of new shoppers
Lack of new health-conscious shoppers via Google.
Lack of new shoppers
Lack of new health-conscious shoppers via Google.
Lack of new shoppers
Lack of new health-conscious shoppers via Google.
{02} — The Result
The Results
After 6 Months
{02} — The Result
The Results
After 6 Months
Traffic share grew from 9% to 92% in their category
They became a real player in the search space, outranking competitors
More people are now finding Beast through search
That’s over 10x more people landing on their site without ads.
Massive increase in product discoverability
Now ranking for 4,500+ buyer-intent keywords related to wellness, healthy living, and blenders
Traffic grew from 3.7K to 33.8K monthly
{02} — The Result
The Results
After 6 Months
Traffic share grew from 9% to 92% in their category
They became a real player in the search space, outranking competitors
More people are now finding Beast through search
That’s over 10x more people landing on their site without ads.
Massive increase in product discoverability
Now ranking for 4,500+ buyer-intent keywords related to wellness, healthy living, and blenders
Traffic grew from 3.7K to 33.8K monthly
{03} — Solution
What We Did
We helped them bridge the gap between a great product and discoverable content — without changing the brand’s voice or design.
Cleaned up their backlink footprint,
shifting it toward more relevant, high-trust wellness sites and editorial placements
Cleaned up their backlink footprint,
shifting it toward more relevant, high-trust wellness sites and editorial placements
Cleaned up their backlink footprint,
shifting it toward more relevant, high-trust wellness sites and editorial placements
Refined pages
Refined product and category page structure to align with buyer intent
Refined pages
Refined product and category page structure to align with buyer intent
Improved site clarity and content flow
flow to keep visitors browsing and build trust
Improved site clarity and content flow
flow to keep visitors browsing and build trust
Optimized key pages
so they’d show up when people searched for “best blender for smoothies,” “high-protein breakfast ideas,” or “how to meal prep healthy”
Optimized key pages
so they’d show up when people searched for “best blender for smoothies,” “high-protein breakfast ideas,” or “how to meal prep healthy”
Optimized key pages
so they’d show up when people searched for “best blender for smoothies,” “high-protein breakfast ideas,” or “how to meal prep healthy”
Optimized key pages
so they’d show up when people searched for “best blender for smoothies,” “high-protein breakfast ideas,” or “how to meal prep healthy”
We weren’t showing up anywhere before. Now we’re getting a steady stream of new customers from search without having to push ads every week.
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
— Marketing Director, thebeast
{04} — Top SEO
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{04} — Top SEO
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