
Case study
Organic SEO
Industry:
Beauty / E-commerce
Project Length:
7 Months
SEO Services:
Search Optimization, Content Strategy,
Buyer Journey Tuning

{01} —The Challenge
Before We
Stepped In...
IGK Hair had a great-looking site and premium products — but almost no one was finding them through Google.

{03} — Solution
What We Did
We gave their website an under-the-hood upgrade — not just a redesign, but a performance boost to help them get found, clicked, and trusted:
We helped their product pages rank
when people searched for things like “best heat protectant spray” or “dry shampoo for colored hair.”
We got their site linked
on beauty blogs, gift guides, and haircare publications, so more people (and Google) saw them as a trusted brand.
We made subtle improvements to the site flow and structure
helping shoppers stay longer, explore more, and actually buy.
— Marketing Director, IGK Hair






