Case study
From Quiet Site
From Quiet Site
From Quiet Site
to
to
to
80,000+
80,000+
80,000+
Monthly
Monthly
Monthly
Shoppers —
Shoppers —
Shoppers —
Powered by
Powered by
Powered by
Organic SEO
Industry:
Beauty / E-commerce
Project Length:
7 Months
SEO Services:
Search Optimization, Content Strategy,
Buyer Journey Tuning
Real results.
Not just reports.
Real-time strategy.
{01} —The Challenge
Before We
Stepped In...
IGK Hair had a great-looking site and premium products — but almost no one was finding them through Google.
< 8,000
Monthly visitors, mostly from paid ads/brand searches.
< 8,000
Monthly visitors, mostly from paid ads/brand searches.
< 8,000
Monthly visitors, mostly from paid ads/brand searches.
< 8,000
Monthly visitors, mostly from paid ads/brand searches.
Paid ads
Heavy reliance on paid ads for visibility.
Paid ads
Heavy reliance on paid ads for visibility.
Paid ads
Heavy reliance on paid ads for visibility.
Paid ads
Heavy reliance on paid ads for visibility.
Not ranking in search
Product pages not ranking in search results.
Not ranking in search
Product pages not ranking in search results.
Not ranking in search
Product pages not ranking in search results.
Not ranking in search
Product pages not ranking in search results.
Weak organic traffic
Weak organic traffic, failing to bring free buyers.
Weak organic traffic
Weak organic traffic, failing to bring free buyers.
Weak organic traffic
Weak organic traffic, failing to bring free buyers.
Weak organic traffic
Weak organic traffic, failing to bring free buyers.
{02} — The Result
After 7 Months of
Working Together
{02} — The Result
After 7 Months of
Working Together
More shoppers, more visibility, more sales
Their product pages started showing up on Page 1 for key searches, which meant more new buyers were discovering them every day.
They went from 7.9K to 81.7K monthly visitors — all organic
That’s over 10x more people landing on their site without ads.
They became a trusted name in beauty search
We helped turn them into a top result in their space — and the traffic didn’t just spike, it stuck.
{02} — The Result
After 7 Months of
Working Together
More shoppers, more visibility, more sales
Their product pages started showing up on Page 1 for key searches, which meant more new buyers were discovering them every day.
They went from 7.9K to 81.7K monthly visitors — all organic
That’s over 10x more people landing on their site without ads.
They became a trusted name in beauty search
We helped turn them into a top result in their space — and the traffic didn’t just spike, it stuck.
{03} — Solution
What We Did
We gave their website an under-the-hood upgrade — not just a redesign, but a performance boost to help them get found, clicked, and trusted:
We helped their product pages rank
when people searched for things like “best heat protectant spray” or “dry shampoo for colored hair.”
We helped their product pages rank
when people searched for things like “best heat protectant spray” or “dry shampoo for colored hair.”
We helped their product pages rank
when people searched for things like “best heat protectant spray” or “dry shampoo for colored hair.”
We got their site linked
on beauty blogs, gift guides, and haircare publications, so more people (and Google) saw them as a trusted brand.
We got their site linked
on beauty blogs, gift guides, and haircare publications, so more people (and Google) saw them as a trusted brand.
We made subtle improvements to the site flow and structure
helping shoppers stay longer, explore more, and actually buy.
We made subtle improvements to the site flow and structure
helping shoppers stay longer, explore more, and actually buy.
We’d been investing in paid traffic for years. This
was the first time organic became a serious
revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
— Marketing Director, IGK Hair
{04} — Top SEO
See our best
SEO work
{04} — Top SEO
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