Case study
From Quiet
From Quiet
From Quiet
Niche
Niche
Niche
to a 5X
to a 5X
to a 5X
Traffic Surge —
Traffic Surge —
Traffic Surge —
In Just
In Just
In Just
6 Months
Industry:
Luxury Lifestyle / Wellness & Home Goods
Project Length:
6 Months
SEO Services:
Organic SEO Growth, Site Visibility Boost, Brand Discovery Strategy
Real results.
Not just reports.
Real-time strategy.
{01} —The Challenge
Flamingo Estate is more than a store — it’s a world.
Tomato-scented candles, wildflower honey, sage oil soaps… every product told a story. But there was one problem: Not enough people were hearing it.
<4.9K
Monthly visitors. low organic traffic despite rich content, stunning visuals, and a fast-growing cult following.
<4.9K
Monthly visitors. low organic traffic despite rich content, stunning visuals, and a fast-growing cult following.
<4.9K
Monthly visitors. low organic traffic despite rich content, stunning visuals, and a fast-growing cult following.
<4.9K
Monthly visitors. low organic traffic despite rich content, stunning visuals, and a fast-growing cult following.
Not ranking in search
results for terms like “botanical candles,” “organic bath oils,” or “artisan pantry gifts.”
Not ranking in search
results for terms like “botanical candles,” “organic bath oils,” or “artisan pantry gifts.”
Not ranking in search
results for terms like “botanical candles,” “organic bath oils,” or “artisan pantry gifts.”
Not ranking in search
results for terms like “botanical candles,” “organic bath oils,” or “artisan pantry gifts.”
Existing fans
Traffic mostly brand-driven, from existing fans, not new customers.
Existing fans
Traffic mostly brand-driven, from existing fans, not new customers.
Existing fans
Traffic mostly brand-driven, from existing fans, not new customers.
Existing fans
Traffic mostly brand-driven, from existing fans, not new customers.
{02} — The Result
The Results
After 6 Months
{02} — The Result
The Results
After 6 Months
{02} — The Result
The Results
After 6 Months
504 to 9.3K backlinks
Gained placements on top-tier editorial sites and blogs aligned with the brand’s values
Gained placements on top-tier editorial sites and blogs aligned with the brand’s values
Traffic share rose from 15% → 24%
Competitive gains in a saturated luxury lifestyle niche
Competitive gains in a saturated luxury lifestyle niche
2.7K to 7.2K ranking keywords
More visibility across gift, lifestyle, and wellness categories
More visibility across gift, lifestyle, and wellness categories
From 4.9K to 26.5K monthly organic visitors
That’s +441% growth in people discovering Flamingo through search
That’s +441% growth in people discovering Flamingo through search
Paid traffic kicked in with 2.1K monthly visitors
Strategic PPC layered in to amplify launches and seasonal campaigns
Strategic PPC layered in to amplify launches and seasonal campaigns
{03} — Solution
What We Did
We didn’t change the story — we amplified it.
Made key product pages rank for what people were already searching for
From “natural room sprays” to “herbal olive oil” — we aligned content with search intent
Made key product pages rank for what people were already searching for
From “natural room sprays” to “herbal olive oil” — we aligned content with search intent
Made key product pages rank for what people were already searching for
From “natural room sprays” to “herbal olive oil” — we aligned content with search intent
Improved how Google sees the site
Speed fixes, clean-up of technical SEO issues, and refined site structure
Improved how Google sees the site
Speed fixes, clean-up of technical SEO issues, and refined site structure
Strengthened the backlink footprint
From 504 to over 9,300 high-trust links across lifestyle, design, wellness, and food blogs
Strengthened the backlink footprint
From 504 to over 9,300 high-trust links across lifestyle, design, wellness, and food blogs
Optimized key pages
so they’d show up when people searched for “best blender for smoothies,” “high-protein breakfast ideas,” or “how to meal prep healthy”
Helped visitors stay longer and explore more
Increasing average time on site and reducing bounce with better page flow
Helped visitors stay longer and explore more
Increasing average time on site and reducing bounce with better page flow
Helped visitors stay longer and explore more
Increasing average time on site and reducing bounce with better page flow
We’ve always led with beauty, but now we’re being found by people who didn’t even know we existed. We didn’t want cold SEO tactics — we wanted our story to bloom louder. This was exactly that. The increase in organic discovery has been steady, elegant, and effortless.
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
We’d been investing in paid traffic for years. This was the first time organic became a serious revenue driver—and it happened fast.”
— Brand Director at Flamingo Estate
{04} — Top SEO
See our best
SEO work
{04} — Top SEO
See our best
SEO work
{04} — Top SEO
See our best
SEO work
{
Beauty / E-commerce
}
6/20/24
IGKHAIR
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SEO & Content
{
Beauty / E-commerce
}
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{
Beauty / E-commerce
}
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{
Beauty / E-commerce
}
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SEO & Content
SEO & Content
{
Health & Wellness / DTC E-commerce
}
7/13/24
The Beast
SEO & Content
SEO & Content
{
Health & Wellness / DTC E-commerce
}
7/13/24
The Beast
SEO & Content
SEO & Content
{
Health & Wellness / DTC E-commerce
}
7/13/24
The Beast
SEO & Content
SEO & Content
{
Health & Wellness / DTC E-commerce
}
7/13/24
The Beast
SEO & Content
SEO & Content