About the Project
Murad is a boutique real estate firm specializing in luxury residential properties, offering a highly personalized service experience. With a commitment to transparency, loyalty, and sustainability, the agency needed a robust digital platform to showcase active and sold listings while providing a seamless user experience.
Deliverable: A responsive, visually appealing website with integrated MLS IDX for real-time property listings, a CMS for managing sold and active properties, and enhanced user engagement features.
Situation: Murad Realty’s previous website lacked advanced features to manage property data dynamically, had outdated aesthetics, and provided limited functionality for potential buyers to explore listings. This created a gap in user trust and engagement.
Task: To create a modern, functional platform that highlights Murad Realty’s brand identity, integrates MLS IDX for real-time listings, and streamlines user navigation for property exploration and inquiries.
Action: Integrated a CMS for active and sold listings, ensuring efficient updates. Designed a user-first interface with intuitive filters and search capabilities powered by MLS IDX. Crafted a visual storytelling approach to reflect the agency’s luxury positioning.
Result: Improved lead generation by 45%, reduced bounce rates by 30%, and significantly increased session durations as users explored the dynamic listings and visually engaging design.
