About the Project
Biofarma Logistick is a leading logistics provider specializing in innovative warehouse and distribution solutions for the Nordic pharmaceutical market. Their mission is to deliver seamless services with a strong focus on patient experience and sustainable practices. The goal of this project was to modernize their digital presence to better reflect their mission and vision while improving user engagement and lead generation.
Deliverable: A fully responsive, multi-language website with intuitive navigation, optimized service categorization, and a dynamic CMS for seamless updates.
Situation: Biofarma Logistik’s previous website lacked clarity in service presentation, suffered from outdated design, and had suboptimal user flows, leading to high bounce rates and missed opportunities for client engagement.
Task: To redesign the website with a focus on clear information architecture, improved user experience, and optimized conversion paths for inquiries and lead generation.
Action: Conducted a UX audit to identify key pain points, developed a streamlined navigation system tailored to their complex service offerings, and implemented a modern design that aligned with the brand’s values. Integrated a dynamic CMS for flexible content management and localized user experiences.
Result: Achieved a 50% increase in lead inquiries, a 35% reduction in bounce rates, and a significant boost in mobile user engagement, positioning Biofarma Logistik as a trusted partner in the Nordic region.
