About the Project
IGK an online haircare e-commerce platform specializing in premium haircare products.
Deliverable: Implemented structured data and SEO optimizations, along with custom Shopify plugins for inventory management.
Situation: IGK faced challenges with low organic traffic and inefficient inventory management, impacting overall site performance.
Task: Improve organic search visibility and streamline inventory management to boost traffic and enhance site functionality.
Action: Applied structured data and SEO best practices to increase search engine visibility, and developed custom Shopify plugins to optimize inventory management.
Result: Achieved a 35% increase in organic traffic, with the site currently attracting over 100K+ organic monthly visitors, and improved overall site performance.
